About dolce vita
At Dolce vita, we believe in the power of adaptogens as elixirs to elevate your life, feel euphoric and nurture a healthy body, mind & soul.
Our mission extends beyond self-care as we strive to make a positive impact by reducing food waste and being a member of "1% for the planet" where 1% of proceeds goes towards charities linked to sustainability. From the signature marble artwork on our packaging to the intentions behind the flavours and ingredients, we hope to inspire people everywhere to live your dolce vita moments with every sip.
With a focus on sourcing from high-quality suppliers within the UK, we aim to reduce our carbon footprint and promote a more sustainable future.
Adaptogens in a nutshell
Want to stay sober but still feel something? Adaptogen drinks contain a cocktail of good-for-you adaptogens—functional herbs like ginseng, and ashwagandha—that help the mind and body adapt to stress. Unlike alcohol, adaptogens aim to enhance and balance your body’s chemistry instead of suppressing it.
For the sober curious, adaptogen drinks present a promising 1:1 swap in the relaxation department, without the hangover. They’re also a solid choice on days when you need to kick back and relax but can’t afford a bad night of sleep or mid-morning headache.
Many adaptogenic ingredients have been used for centuries in ancient Chinese and Ayurvedic medicine, but the term “adaptogen” was first coined in 1947. As a category, adaptogens help your body manage stress by restoring balance after stressful situations. Experts believe that adaptogens help to regulate stress by interacting with the hypothalamic-pituitary-adrenal (HPA) axis—which initiates your body’s stress response and plays a critical role in keeping your body in a state of balance.
Drink Tech - Backed by Science
Research studies
Making an Impact
The world is facing a significant food waste problem, with up to half of all fruit and vegetables lost somewhere along the agricultural food chain. Globally, around 14% of food produced is lost after harvesting but before it reaches shops and supermarkets. According to national studies conducted in EU countries, fresh fruit and vegetables contribute to almost 50% of the food waste generated by households.
Alongside food prices (66%), food waste is a concern for 60% of people that participated in a recent survey published by the UK Food Standards Agency. When imperfect fruit and vegetables don’t make it to supermarket shelves, it can be due to cosmetic standards. Supermarkets and consumers often prefer produce of a fairly standard size that’s free of blemishes, scars and other imperfections. This means fruit and vegetables that are misshapen, discoloured, or even too small or too large, are rejected before they make it to supermarket shelves.
Aside from the ongoing environmental implications of this food waste, UK shoppers currently face produce rationing in some supermarkets due to supply shortages of fruits and vegetables. Any solutions that increase locally grown produce on shop shelves could improve the availability of fresh food, particularly in urban areas.
Research has shown that 87% of people say they would eat aesthetically imperfect fruit and vegetables if they were available. But other research indicates consumers can still be picky and difficult to predict. Research suggests a separate channel for selling ugly produce would increase profits for growers, lower prices for consumers and boost overall demand for produce.
THE PROBLEM
OUR SOLUTION
We rescue perfectly imperfect fruits that supermarkets say no to
We save discarded avocado peels to harness their abundant antioxidants
Blend this with premium adaptogenic goodness, and squeeze it into fully-recyclable cans that truly embody this dolce vita feeling
Each sip is a journey that combines relaxation, hydration, and luxury into one refreshing can. Our marble-style design adds a touch of elegance to your everyday dolce vita moments.
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